#web-development

Articles tagged with #web-development

6 Reasons Your Meta Conversions API Events Don't Match (and How to Check Yours)
6 Reasons Your Meta Conversions API Events Don't Match (and How to Check Yours) Server-side tracking is meant to fix the conversions a browser pixel loses. But a Conversions API event only helps if Me
Sep 29, 20265 min read
Shopify to GA4 without GTM: native events plus a server-side Measurement Protocol fallback
Originally published at stackarchitect.xyz. If you're wiring up Shopify tracking, the canonical version lives there. If you run a Shopify store, the GA4 setup question usually gets answered with "ins
Sep 26, 20268 min read
Four ways my Google Apps Script automation failed silently at volume
Batching, idempotency, lock contention and checkpointing, with the code that fixed each one
Sep 14, 20267 min read